Answer:
Profits Comparison:
Sold Separately Bundled
Revenue $32,500 $30,000
Costs 29,000 29,000
Profits $3,500 $1,000
The calculations show that it is far better to sell the snowboards and bindings separately at the profit-maximizing prices than bundling them and selling for one price.
This is because, if the single price is more than $500, the beginners might not buy the items and they will remain unsold.
Explanation:
a) Data and Calculations
Cost of purchase of 60 sets of snowboards and snowboard bindings = $29,000
Unit cost of a set of snowboard and binding = $483.33 ($29,000/60)
Snowboarders Advanced Intermediate Beginners Average
Number 20 20 20
Snowboards $350 $250 $175 $258.33
Bindings 250 275 325 $283.33
Total $600 $525 $500 $541.66
Total revenue: Total
when sold separately $12,000 $10,500 $10,000 $32,500
Total revenue:
when bundled at a price (for example $500 for each) = $30,000 ($500 * 60)
Sold Separately Bundled
Revenue $32,500 $30,000
Costs 29,000 29,000
Profits $3,500 $1,000
