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dalvyx [7]
2 years ago
10

What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be c

onvinced to buy products
Business
1 answer:
Assoli18 [71]2 years ago
3 0

The given statement belongs to "Uplift modelling" concept.

Explanation:

In analytical CRM Concept

Uplift modeling , customer segmentation and Website personalization are exist.

Uplift Modeling is an observational marketing method that forecasts the variance in the behaviour of consumers of a marketer's actions.

It splits the audience into groups that respond to the marketing camp against a control group based on the expected disparity.

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