Grief is defined as the response to loss of someone or some living thing that has died, to which a bond of love or affection was formed or in simple definition, grief is defined as intense sorrow, especially that is caused by death the death of someone who has a great value in the life of that person such as parents, brother, sister, son, daughter, wife and friend etc so the above are the two definition of grief.
"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener's concerns.