Question

Some advertising campaigns aim to change consumer attitudes about a product. When a firm is trying to change attitudes, advertising campaign objectives are stated in ____ terms. Which of the following is not a public relations tool? a. News release. b. Publicity. c. Free samples d. Press conference e. Feature article Many trade sales promotion methods, such as temporary price reductions, encourage the marketing channel to "overload" the channel with inventory that will not be sold soon. Overloading can increase sales in the short run but hurt sales in the longer term. Which trade sales promotion method can fight channel overloading?

Answer 1

Answer:

Advertising Campaigns

1. When a firm is trying to change attitudes, advertising campaign objectives are stated in ____ terms.

persuasive

2. Not a public relations tool:

e. Feature article

3. The trade sales promotion method that can fight channel overloading is the offer of discounts to retailers, wholesalers, or other business buyers.

Explanation:

Feature articles are in-depth descriptions and analyses of a place, a person, an idea, or an organization.  Generally, feature articles concentrate on topical events, people, or issues and are written by experts to provide background information on newsworthy topics with the writer's personal slant or experience.