The behavior that Richard is studying is called deviance. It is any behavior that is very from what we know as social norms or behavior that violates these norms and commonly is of disapproval of the people in the society. They can be criminal or non-criminal behaviors. <span />
Cheri's conditioned reaction indicates that she retains an implicit memory.
Implicit memory (or unconscious memory) is a long-term memory that can be recalled through the use of past experiences.
If she remembered that she got sick from oatmeal, it would be considered an <em>explicit</em> memory.