Explanation:
An advertising message to be attractive and generate the desired effect, it must reach its potential audience through communication aligned with the interests and desires of the potential audience.
Firstly, as the potential audience is students, it would be ideal to use an advertising communication channel such as social media, where there is a large presence of young people.
It is ideal that advertising involves elements of student culture to generate identification, desire and proximity to the potential audience, so a good choice would be to develop a campaign that involves the product with sports for example, the snack company could be more involved with the culture students, such as sponsoring a college football team and advertising their brand at games, or distributing free snacks at college events.
Answer:
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Answer:
False
Explanation:
The change in the behaviour of participants when they are aware that they are being observed is called Hawthorne effect. It can be defined as increase in output in response to being watched.
The term emerged with Hawthorne studies that tested the impact of various working condition variables on the productivity of the employees. Although experts do not believe that there was any Hawthorne effect in Hawthorne studies.
Hawthornian studies began around 1924 at the western Electric plant in Illinois, Chicago.
Answer:
<em>e. concept testing.</em>
Explanation:
Concept testing is the method of determining the likely reaction of the consumer to a product idea prior to advertising.
The purpose of concept testing is to verify that a product idea is superior over competitive solutions to help consumers get a job done through a work-to-be-done lens.
We need to know what measures consumers use to assess the successful implementation of the work-to-be-done to make this decision.
The concept testing procedures succeed because such consumer measures are developed around them.Using this approach is the only idea test method and is an important step in our cycle of development, Outcome-Driven Development (ODI).
Answer:
Correct Answer:
b. Less extensive testing of records
Explanation:
Technology which is the use of machines or electronical devices to make work easier is applied in most organizations by organizational managers. <em>Unfortunately, less extensive testing of records is not one of its uses but rather detailed and extensive testing in order to check if there is any error in the records.</em>
