Question

Vermilion Inc., a manufacturer of high-technology medical devices, has its product development centers located in the United States and South Korea. The manufacturing units are located in China and the Philippines to benefit from low-labor costs and access to original equipment manufacturers. This allows the company to competitively price its devices. Also, the various phone models sold by the company are uniform in all the foreign markets it operates in. In this scenario, which of the following strategies does Vermilion most likely pursue?
A) international strategy
B) multidomestic strategy
C) global-standardization strategy
D) transnational strategy

Answer 1

Answer: Global-standardization strategy

Explanation:

Global-standardization strategy could be defined as using a model to market a product globally. It's the scenario where an organization uses the same marketing strategy of a product across various countries. The advantage of this is that it results in global brand coverage and makes reduction for cost.

Vermilion Inc. has her product produced in various countries but uses the same marketing model or strategy to sell globally, this method is known as Global-standardization strategy