Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
One possible explanation is that the Blimpie franchisor is working properly since the franchisees are not receiving proper training and support in order to operate the franchise.
Another reason is that the Blimpie franchise model is simply not efficient (i.e. bad) and it is really hard to operate properly.
On the side of the franchisees, they might not have sufficient working capital since they budgeted higher revenues or lower costs. The franchisor shares the blame for this situation, since before establishing the franchise, the franchisor should request that the franchisee has enough enough working capital to operate the business properly.
Answer: 4,800
Explanation:
i dont really know but i think it might be 4,800
They should plant now rather than wait
Answer:
The answer is D. All of the above are plausible
Explanation:
A. Opportunity costs are relatively low is reasonable because as football game is taking place, most of the local people will go to the field to enjoy the field rather than spending their time at local shops/restaurants. Moreover, there are not many people from other towns visiting these facilities because of far distance.
B. is reasonable because it is high school football not professional football so the expenses spent on watching the game is low.
C. is is plausible because these towns are quite remote so watching their young neighbors/relatives playing may be one of the few entertainment choices available to them in weekend.
=> So, the answer is D.
