Explanation:
There was a strange thing happened here this morning.
When it comes to spring cleaning, it’s always nice to have a spare hand to help. Finding a real human hand is probably not what the Lopezes had in mind, but that’s exactly what this family from Florida found in their grandparents’ attic. Cleaning the dreaded attic turned up a darling wedding photo of the Lopezes grandparents, but it also uncovered some interesting but creepy finds.
Mike Lopez said his sister was not expecting to find a human hand, a treasure map, and gold coins. He spoke to local TV news network WFLA about the discovery, and the story kept getting stranger. The items found by his sister were neatly packed inside a wooden box. To add more to the story, the treasure map contained the name of the infamous mythical pirate “Gaspar”.
The ad uses two aspects that help you empathize with the boy.
First that lots of people have problems with speaking in public. Shaking, blushing and sweating are usual consequences of this issue. Blushing is the "cutest" of these symtoms, and this, happening with a school-aged boy helps you relate.
Which leads to the next aspect: everybody in the target of the ad has already been a child, and all the issues and memories that it implies. A 50 year old politician blushing before a speech would not be as persuasive...
Therefore, in the three-way persuasive techniques list (along with Ethos and Logos), the "Pathos" is the one mostly used by the ad.
In the longer list, "appeals" and 'cliches" are clearly used.
A lantern poem is a type of descriptive poetry that originates from Japan. Another is the Haiku poem. A lantern poem is quite similar in format to a Haiku poem. Both types of poetry are short and rely on a syllable structure where the poet uses a limited number of syllables in each line
