The Jevons paradox occurs when technological progress or government policy increases the efficiency with which a resource is used, but the rate of consumption of that resource rises due to increasing demand.
Think about it. 65 mph means you go 65 miles in one hour, so in 2 hours you go 65×2 miles, in 3 hours you go 65×3 miles, and in 3.5 hours you go 65 × 3.5 miles.
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Definitely cell phone reception! However books could be argued for since they also are a good more than a necessity. However the last 2 i believe would be classified more as necessities than goods.
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