The first one, Increase audience appeal by adding descriptive details.
Explanation:
you need to find the identity and content of the editorrials so you can know what site is it
The general audience has no special or expert knowledge of what you're writing about. They need background information, definitions and descriptions to help them understand your paper.Jul 17, 2018
Hmmm, I’m pretty sure it’s Chapter 11, page 142. Sorry if I’m wrong.