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Answer:
<em>Supports promotional efforts by generating free media attention and goodwill.</em>
Explanation:
The role of public relations in an organization is to fit and influence the relationships between an institution and society. Through interpersonal skills and marketing tools, public relations are responsible for effective communication between the public and the organization, minimizing conflicts and ethical and legal barriers that may exist, so that they have a positive influence on the products. and services of an organization to the society in which it operates.
Total equity of the company is the amount of invested plus the income generated during the year. If any dividend is paid during the year, the amount of dividend is subtracted before arriving at the ending shareholders’ equity.
Ending shareholders’ equity = Amount invested + Net Income – Dividend
= $15000 + ($35000- $23000) - $2000
= $27000
Therefore, shareholders’ equity balance would be $27,000.
Answer:
After the problem has been defined carefully, the next step in the marketing research process is to develop a research plan.
Explanation:
The marketing research process is a process aimed at identifying problematic situations present in the daily life of society, with the aim of creating one or more products that meet the needs or solve the problems that such situations cause to people. In this way, it seeks to create a highly demanded product that is profitable for the company that produces it.
The first step in this process is the identification of the problematic situation, after which different resolution alternatives begin to be evaluated, thus creating research plans aimed at finding a solution capable of being monetized through its insertion into the market.
