Question

The purpose of a value proposition is to quickly and easily convey a company or organization's product or service offering to its intended target market. For an organization or business to accomplish this and communicate an effective value proposition message, the value proposition should be:

Answer 1

Incomplete question. However, I provided added explanation of the term value proposition.

Explanation:

What is the value or usefulness of this service or product to me? By clearly telling your customers satisfying answers to the raised earlier you have communicated an effective value proposition message.

So in other words, an organization should have strong convincing value propositions; so that majority of your intended target market would not resist using that product or service for another alternative.