The answer is personification because personification definition is the attribution of a personal nature or human characteristics to something nonhuman.
There is not attachment to this question
The main idea is about different devices or platforms either knowingly or unknowingly forcing the identity that u are know by in everyday life on u all the time despite the fact that, the identity of a person might differ from place to place and mental state to mental state and some people see and feel this and feel limited by it.
Requirements are Money and You have to pay the pending bills and current bills so you have to pay them saving money is using less electricity