Answer:
c. A magazine ad that asks you to call a toll-free number for more information
Explanation:
The direct response print advertising is the advertising in which the customer get the immediate response from the advertiser about the advertisement in which the customer has an interest
Since in the given situation, the third options reflects the direct response print advertising in which the customer called the toll free information and immediately he or she get the response from the advertiser
Answer:The Sixth Step determining the promotional mix, which tool to use , when and how much.
Explanation:
Promotional mix is how resources are allocated of resources among elements such as advertising, sales promotion, public relations, personal selling or direct marketing.
Integrating the elements together depends on the product one is promoting, preferences of the customers, budget and general market conditions. The sixth step shows which tools and promotional mix to use to achieve the aim of the organization. Hugo is in the sixth step of the marketing planning process.
<span>This best reflects the broader regulatory environment in which the firm operates. Changes in this environment will undoubtedly have effects on the firms future product offerings and bottom line.</span>
Answer:
Price of the stock today = $82.35
Explanation:
Note: See the attached file for the calculation of present values for year 1 to 8 dividends.
From the attached excel file, we have:
Previous year dividend in year 1 = Dividend just paid = $2.50
Total of dividends from year 1 to year 8 = $23.46345631521910
Year 8 dividend = 8.77863318950395
Therefore, we have:
Year 9 dividend = Year 8 dividend * (100% + Dividend growth rate in year 9) = 8.77863318950395 * (100% + 7%) = 9.39313751276923
Price at year 8 = Year 9 dividend / (Rate of return - Perpetual dividend growth rate) = 9.39313751276923 / (13% - 7%) = $156.552291879487
PV of price at year 8 = Price at year 8 / (100% + Required return)^Number of years = $156.552291879487 / (100% + 13%)^8 = $58.88868846568915
Price of the stock today = Total of dividends from year 1 to year 8 + PV of price at year 8 = $23.46345631521910 + $58.88868846568915 = $82.35