Question

Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. In the Hilton example, the Hilton Honors membership list represents the _____.

Answer 1

Answer:

The correct answer is letter "D": sample.

Explanation:

In statistics, a sample is a subgroup of data that belongs to a data population. It must be composed of a certain number of subjects that represent properly the total of the population. Samples are taken when the population of a study is too large that makes research impossible to be conducted. The sample must be big enough to represent the total of subjects and should be selected randomly.