Caesar Augustus was born Gaius Octavius on September 23, 63 B.C., in Velletri, Italy. Julius Caesar, his great-uncle, took an interest in Augustus. When Julius Caesar was murdered, Augustus discovered that he was Julius's heir to the throne.
I believe your question is referring to the use of figures of speech in advertisement.
In this case, the figures of speech are very efficient, because they are able to represent an idea that the advertisement wishes to express in an intensified and, at times, exaggerated way, managing to draw the attention of observers very efficiently.
An advertisement can use figurative language to present a personalized service, draw attention and create specific and meaningful associations.
Own culture is "ethnocentrism"...own standard is "cultural relativism"
""The IRS have yet to release an official first day to file taxes 2017, but we estimate January 24th, 2017 to be the first day to file in 2017. Per the 2017 Refund Schedule, the IRS will begin accepting 2016 Tax Returns on January 23rd, 2017."
2017 Tax Refund Schedule - First day to file taxes 2017 2017 Tax ..."
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With what exactly do you need help with?