Answer: McDonald is taking a diversification approach.
Explanation:
Definition: Diversification is the strategy that the company uses to advance it's market and increase sales by selling new products in a new market which is different from the parent business.
The business get expanded when it enters a completely new and different segment which works different from the current parent business that the company owes.
June 15, 1520 the day of Pope Leo X., Luther was excommunicated in a statement. Papal statement in October fell into the hands of Luther, but students at the University of Erfurt threw her shred water. University officials did not intervene in this case. Then Luther, perhaps the most famous book, "Von der Freiheit des Christenmensch that" (On Christian Liberty of the People) has released an open letter which he pays his book the Pope Leo X.. Essence of this little work reflects the theological and ideological foundations of his thought "Freiheit" (freedom) has the concept.
1521 Luther was summoned to give evidence to the Board of Worms by this time the Emperor Charles V. way, Erfurt, Eisenach, Gotha and gave sermons in Frankfurt and Worms a large crowd accompanied the victorious commander entered the EDA. Here was asked to give up the heretical ideas in the book that he wrote himself. Luther gave a statement as follows: "As long as I'm not convinced by Scripture and wisdom I can not accept the authority of popes and councils. Because they are dependent on the just God contradict each other, and my conscience. I do not return any opinion this reason, because of the person's but they deny writing conscience accurate and not reliable. So help me God. "
<span>Worms Committee disbanded without any results. Luther's German translation of the Bible began to settle in the Wartburg. Luther also Wartburg'tayken Wittenberg significant changes were happening. Monks who refused requests special ritual has left the Augustinian Order. Castle Church of married priests; Students destroyed the altar in the Franciscan monastery; rites began to be German and wine glasses were presented to the congregation came to church for the first time. Removed prohibitions on Luther and he began to preach in the church by returning Wittenberg. Nuremberg Directors, except if the ban preaching Catholic doctrine is no longer willingly publish the book he continued to write Luther Lutheran; even be used in rituals of poets and musicians wanted to contribute to the local language.</span>
People like to associate with people that treat them in a way they want to be treated
