Answer:
Synonyms - great : wonderful
Understanding more about both the company you hope to work for and its competitors will help you appear competent and well prepared for the interview. It will also assist you in preparing good questions to ask of the interviewer if you are given the chance to do so.
Answer:
marketing
Explanation:
Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives.