Effect Bandwagon is the trend of compliance that individuals have, to align with the majority or to accept the influence of others. This compliance trend can occur even in situations where following the majority means going against personal opinions. Even if you do not like a particular product, the person can spend buying it, just because that is the product bought by a large part of your social circle.
The Bandwagon Effect can be seen in the text in the following excerpt: <em>"This is the most current technology today! Do what the rest of the country is doing and buy one now before you miss it! You do not want to be the one in your group without a phone like that, is not it? "
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