A coin has two sides, heads and tails, and if you take 100% divided by two you get 50, you want to know what is the probability it will land on tails TWICE so divide 50 by two and you get 25.
If figures are similar to each other, it means that they have the same measures. Therefore, D has the same measure as G, E has the same measure as H, and F has the same measure as I.