Question

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive fifty miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.
A) a microcultureB) an opinion leader C) a reference group D) time E) learning

Answer 1

Answer:

option D) TIME!

This is an example of how time influences the consumer decision-making process.

Explanation:

Base on the gathered information, the identification of their needs and evaluation of the alternatives Jane make their buying decision base on time. He is doing another work already so moving there may interfere with their working or resting hours, along with the obligation to look for someone to look for the children while traveling.

The problem here is their aunt needs to put over her legs while watching television and their lack of time to make the travel, not money.

The customer evaluated the differential cost 168 - 90 = $78

To be lest worthy than their time lost in driving fifty miles, and take the risk of a problem in the way, for $78 dollars is gaining time and move the risk of the travel to the seller or the third party in charge of the cashmere blanket distribution.

If we need to do the 5 step analysis for consumer decision-making process it would be like this:

Stage 1: Problem or need --> Aunt wants to improve their lifestyle

Stage 2: Information --> travel to get the chair will require to look for someone to care of the children, time lost on driving, resting hours lost

Stage 3: Alternatives --> purchase on the internet at an additional fee of $78

Stage 4: Purchasing decisions. I take the internet option

Stage 5: The post-purchase evaluation. I save time and the trouble of going there, probably I will purchase on the internet again.