Answer:
c. marketing
Explanation:
CRM is an acronym for customer relationship management and it typically involves the process of combining strategies, techniques, practices and technology so as to effectively and efficiently manage their customer data in order to improve and enhance customer satisfaction. Therefore, this employees are saddled with the responsibility of ensuring the customer are satisfied and happy with their service at all times.
This ultimately implies that, customer relationship is focused on developing an ongoing connection between a business firm (organization) and all of its customers, as well as potential customers. The fundamentals of customer relationship is based on improving customer service, sales support, marketing communications, and technical assistance, so as to bring satisfaction to the customers and increase sales for the company.
Typically, the degree of satisfaction received by customers throughout their lifecycle is largely dependent on customer relationship management.
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Hence, CRM system uses customer contact information for targeted marketing such as sending weekly letters, promotional messages, survey, etc.
