The five C's of credit<span> is a system used by lenders to gauge the creditworthiness of potential borrowers. The system weighs five characteristics of the borrower and conditions of the loan, attempting to estimate the chance of default. The five </span>C's of credit<span> are character, capacity, capital, collateral and conditions.
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Answer:
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Explanation:
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Answer:
a. The amount refund owed to the customer is : $29,792
b. To record the refund and the return of merchandise:
Dr Sales returned and Allowances $30,400
Cr Sales Discounts $608
Cr Cash $29,792
(to record the refund of $30,400 sales with sales discount of $608 made)
Dr Merchandise Inventory $13,060
Cr Cost of Merchandise sold $13,060
(to record the impact of the $30,400 sales refund on cost of merchandise sold and merchandise inventory)
Explanation:
- Further explanation for sell discounts calculation:
As the terms is 2/10, total discount had been given as calculated below:
$30,400 x 2% = $608.
Answer:
<u>Marketing mix</u>
Explanation:
Marketing mix refers to that blend of marketing factors and aspects so as to accomplish marketing goals, which is inducing customers to purchase the products coupled with customer satisfaction.
The four essential P's of marketing mix i.e essential marketing factors are, Product, price, place and promotion.
Product refers to a bundle of utilities, price being the consideration charged for the product, place refers to the markets where product is made available and promotion refers to modes of promotion such as sales promotion, advertising and publicity and other forms.
In the given case, the coffee maker serves a new target market (place), with changed product, packaging design and coffee itself (product), employing advertising price discounts and distributing new product samples at coffee shops (price and promotion).
Thus, in short , the manufacturer changed the marketing mix for his product i.e coffee.
Answer:
<u>Focused-differentiation.</u>
Explanation:
A focused differentiation strategy is a strategy used by organizations to reach a group of customers through the marketing of differentiated products and services that provide added benefits to the consumer.
This strategy is characterized by the combination of the business strategies developed by <em>Porter</em>, which are:
- Cost leadership
- Differentiation and
- Focus.
The greatest benefits added to this strategy are the increase in consumer loyalty, since offering targeted and differentiated services guarantees the improvement of service, quality and increase of the company's reputation.
There is also the possibility of increasing profits, due to the sale of differentiated and exclusive products, which may have a higher purchase and sale value.
