Question

ID Goods Corp. sells safety footwear to its client base that includes oil refineries, meat processors, catering companies, hospitals, and cleaning services for the use of their employees. The company maintains a database that contains customer information and a history of each of their purchases. It monitors how each order is processed and follows up promptly by offering ongoing guidance on product maintenance. The company responds quickly to complaints and seeks customer satisfaction. Based on these activities, it can be inferred that ID Goods is involved in _____.

Answer 1

Answer:

Aftermarketing

Explanation:

Aftermarket IMG is defined as the set of activities a business undertakes after making a product sale to retain customers and to foster repeat sales.

For example following up on the customer to ascertain level of satisfaction with the purchase, after sale technical support, and complaint management.

In the given scenario ID Groups Corp maintains a database that contains customer information and a history of each of their purchases, offers ongoing guidance on product maintenance, and responds quickly to complaints and seeks customer satisfaction.

These are aftermarketing activities.