g Experts suggest that firms wanting to globalize through e-commerce must first localize, which means firms need to ________. A.
use local suppliers, vendors, and distributors to manufacture products for the local market B. test their products and services in local markets before selling them over the Internet C. modify their products and services to meet the needs and interests of local cultures D. sell their products in a brick-and-mortar store before selling them through an e-market
C. modify their products and services to meet the needs and interests of local cultures
Explanation:
Globalization is a phenomenon that enables companies to generate increased profitability and conquer new markets by implementing their businesses in other countries. Therefore, a company that wants to go global through e-commerce needs to modify its products and services to meet the needs and interests of local cultures, as entering an international market requires planning and structuring organizational processes that take into account that each country has their social and cultural particularities, their tastes and needs that are different from each other, which requires an adaptation of a company's products and services, so that they are well accepted and meet the specific needs of that market.
It is then necessary to research, plan and implement a global business strategy that takes local differences into account and includes them in its processes and values.
