Answer:
D) readily available substitute products.
Explanation:
Porters five explains the following
- Threat of new entry
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitution
A) lack of importance of the buyer to the supplier group.
True. Buyers have less bargaining power as compared to suppliers
B) high differentiation by the supplier.
True. Higher differentiation leads to competitive advantage and rivalry within the market.
C) dominance by a few suppliers.
True. This falls under threat of new entry as the fewer suppliers create barriers such as capital requirement and licensing requirements to prevent new entrants
D) readily available substitute products.
False. This means there are more suppliers in the market that are ready to substitute a product thus making suppliers less powerful.
