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Natasha2012 [34]
3 years ago
10

Oriental Foods Inc. is a multinational food and beverage company. Its product labels focus on being foods that are easy to make

in 5 minutes or less for a complete meal that's great for lunch or a snack. In this case, Oriental Foods is using _______.
Business
1 answer:
Natali5045456 [20]3 years ago
5 0

Answer:

Persuasive labelling

Explanation:

Persuasive labelling is a type of product packaging or appearance that focuses on a promotional theme.

The aim is to increase consumer loyalty and ultimately increase sales.

I'm the given scenario Oriental Foods Inc. uses product labels that informs consumers that the foods are easy to make in 5 minutes or less for a complete meal that's great for lunch or a snack.

This is persuasive labelling

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<u>discontinuous innovation.</u>

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Discontinuous innovation occurs when a new product is launched in the market that influences the design of new consumption habits, new value and new market.

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There is greater risk and cost in creating a product of discontinuous innovation than incremental product continuation, because creating something new involves many processes, time and costs, and there is still the possibility that the product will not be accepted in the marketplace. Therefore, it is essential for the company to conduct research and development, marketing research, create something that adds value and has a low cost to consumers, and then invest effectively in discontinuous innovation.

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