What is marketing myopia? What is short term and long term implications for business in this situation?

Eve was stressed as she had got transferred to italy. she decided to look at the brighter side of her relocation by telling hers

mr_godi [17]

Answer:

Emotion-focused.

Explanation:

4 0

2 years ago

Gross Inc. signs a five-year licensing agreement with Maiger Company. Gross Inc. will pay Maiger annual installment payments of

olganol [36]

Answer:

$4,500

Explanation:

First, calculate the total Installment

Total Installment payment = Annual Installment x Numbers of annual

Where

Annual Installment = $10,500 per year

Numbers of annual = 5 years

Installment payment = $10,500 per year x 5 years

Installment payment = $52,500

Now use the following formula to calculate the Interest payent

Interest payment = Installment Payment - Fair value of contract

Where

Installment Payment = $52,500

Fair value of contract = $48,000

Placing values in the formula

Interest payment = $52,500 - $48,000

Interest payment = $4,500

7 0

3 years ago

A customer value proposition is a unique strength relative to competitors that provides superior returns, often based on quality

balu736 [363]

Product Protocol is a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers

Explanation:

Product protocol is also termed as Product definition ,Product requirement,Product deliverables.

A product protocol is required after the selection of the product and you are done with the Concept testing ,the preliminary sales forecasting of the product is also completed.

The Product Protocol can be said to be a written document or statement that is required by the various division of a company (like the R&D,Marketing,procurement,production departments)

4 0

3 years ago

Shocker Corporation's sales budget shows quarterly sales for the next year as follows: Unit sales Quarter 1 15,400 units Quarter

adelina 88 [10]

Answer:

Production for Q2 12,700 units

Explanation:

Q2

sales for the quarter 11,000 units

desired ending inventory

20% of Q3

20% of 19,500 = 3,900 units

Total requirement 14,900 units

Beginning inventory

20% of Q2 sales

20% of 11,000 = (2,200) units

Production for Q2 12,700 units

We add the sales and the desired inventory as the production needs.

The beginning inventory is subtracted, those units is work done towards the goal, so we need to produce the differente, which is 12,700 units.

8 0

3 years ago

In the joint planning process, ____________ saves times by allowing planning activities to begin in advance of a formal decision

Novosadov [1.4K]

In the joint planning process, A Planning Order (PLANORD) is a planning directive providing essential planning guidance and directs the initiation of plan development before the directing authority approves a military COA. It saves times by allowing planning activities to begin in advance of a formal decision.

6 0

3 years ago

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