Identify the type of sampling used (random, systematic, convenience, stratified, or cluster sampling) in the situation descri
bed below. A man is selected by a marketing company to participate in a paid focus group. The company says that the man was selected because his name is among the first 200 in the phone number listings. Which type of sampling did the marketing company use? A. Systematic sampling
B. Cluster sampling
C. Random sampling
D. Stratified sampling
E. Convenience sampling
Convenience sampling is also referred to as opportunity sampling or accidental sampling and it occurs when a sample is selected from the population that is convenient and close to hand for the researcher. It's usually used during pilot testing.
Convenience sampling is such that the primary data source that are first available will be used for the research without any additional requirements being made.
