Question

Purge Purifying Systems, which manufactures filtration systems for industries, has entered into a U. S. $50 million deal with Fabon Fabrics Incorporated During a negotiating session, Alex, a member of the sales team reacted, "Who are you trying to kid? You need our company's filtration systems to maintain your product quality. You have to pay an extra $20 per system and just cut costs somewhere else." Monroe, the team leader of the sales team interrupted him and said, "Now wait a minute. These are our friends you are talking to. How about we only charge $10 extra per system and split the shipping charges equally? Does that not sound fair?" Identify the win-lose strategy adopted by the sales team of Purge Purifying Systems.

Answer 1

Answer: good guy-bad guy routine

Explanation:

The win-lose strategy that is adopted by the sales team of Purge Purifying Systems is the Good Guy/Bad Guy technique.

The Good Guy-Bad Guy routine refers to a strategy whereby while one person pretends to be on the side of the customer and helps make a deal, the other one doesn't and makes negotiation difficult. The idea behind this is for the prospect or the customer to accept the deal of the good guy. This is the strategy used by Alex and Monroe.