Question

Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has _______orientation.

Answer 1

Answer:

Production Oriented

Explanation:

A business that practices a manufacturing strategy tends to ignore the needs of its consumers and only focus on making a quality product effectively, called Production oriented company.

In this case, PPG Industry only concentrates on making a high-quality windshield, and ignore the purchasing power of their customers, also their scientist ignore the color choice of the consumer.