Answer:
Marketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas. This concept is referred to as the “right” principle and is the basis of all marketing strategy. We can say that marketing is finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers. Marketing is about creating exchanges. An exchange takes place when two parties give something of value to each other to satisfy their respective needs or wants. In a typical exchange, a consumer trades money for a good or service. In some exchanges, nonmonetary things are exchanged, such as when a person who volunteers for the company charity receives a T-shirt in exchange for time spent. One common misconception is that some people see no difference between marketing and sales. They are two different things that are both part of a company’s strategy. Sales incorporates actually selling the company’s products or service to its customers, while marketing is the process of communicating the value of a product or service to customers so that the product or service sells.
Answer:
C) increases first at an increasing rate, then at a decreasing rate.
Explanation:
When marketing expenditure is increased, this will lead naturally to an increase in market demand. This increase in market demand is an increasing one. For example successive increase in demand can be 2, 4, 8, 15.
At a point when diminishing utility sets in the customers are maximising utility and need less of the product. Demand will increase at a decreasing rate. For example 30, 40, 46, 50, 52.
Answer:
the book value of the shareholder equity is $53,413
Explanation:
The computation of the book value of the shareholder equity is shown below;
Book value of shareholders equity is
= Book value of mailing + net working capital - Long term debt
= $25,955 + $92,535 $65,077
= $53,413
Hence, the book value of the shareholder equity is $53,413
Answer:
d. perfect price discrimination.
Explanation:
According to my research on different pricing strategies, I can say that based on the information provided within the question the business owner is attempting to practice perfect price discrimination. This term refers to when a company charges different prices for each sale of the same product, usually charging the highest possible price and allowing room for negotiations. Which is exactly what Cart Vader is doing with it's golf carts.
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