Question

The influence of social media is the user tell you about themselves. Marketing social media up until 2009 had been rather generic. targeting was based primarily on the user profile which contains basic demographic and interest data. explain whether hypertargeting display advertising on social media has been successful to coprporte targets

Answer 1

On the one hand, yes, it helps the customer to purchase exactly what they want

On the other hand, no- some argue that it has gone too far and infringes on civil liberties