It identifies your target audience
In creating an audience profile, you will be able to see the social and economic characteristics of your audience, that will allow you to identify your target audience.
Explanation:
Since I cannot find the rest of your question and examples I will give you and explanation of promotional materials and examples that maybe you have in your question so you can connect and find it by yourself.
-<u>Promotional material is considering all the products that are labeling,detailing and providing material that is made by customer.</u>
For example, in paper marketing, promotional marketing materials can be cards, postcards, business cards and everything that is considering paper and something that paper company has to offer.
Promotional materials can also be, mugs, calendars, t-shirts, event tickets, some gifts and more.
Those materials are having on them signs or something that is promoting their company.
Answer:
These are Patterns of Organization
1. Chronological
2. Compare and Contrast
3. Order of Importance
4. Sequence
