I'll try to answer your question the way I understood it.
Objectivity is a lack of bias/prejudice towards an individual, an argument, an idea, etc. In literature, a character's "objectivity" makes them non-judgemental (which often has ties with charisma, empathy, and other good qualities).
It's mainly pointing out how little we worry about social networking and the effects of using it.
What happened show us your question so we can awnswer it