Question

1) The pen example in the video suggests that most salespeople ____________________. a struggle to get a foot in the door b are at least polite c ask the right questions before making a sales presentation d focus on relationship building in the first meeting with the customer e start by highlighting the features and points-of-difference of a product

Answer 1

Answer:

A. struggle to get a foot in the door

Explanation:

The example of pen was used to define the fact that most salespeople start off by asking or telling the usual instead of analysing the situation and determining the right questions to be asked from the customer which ultimately leads to most of sales individuals to struggle.

Like in this case where a salesperson is given a pen, he would start by saying that he has a pen to sell with multiple colours, they are affordable and lightweight. These questions are too generic and may not interest the customer. Instead to sale better one must ask intelligent questions that will be  relevant for the customer in order to pitch them the right kind of product.