Customer retention rate, customer satisfaction, and market share are all the examples of marketing performance.
What is meant by marketing performance?
- Marketing performance is the alignment between goals and objects of marketing team versus actual results. It is measured using metrics and Key Performance Indicators (KPIs), including return on investment, cost per sale, cost per lead, conversion rate, and customer lifetime value.
- The planning and execution of marketing activities are required to happen simultaneously and are under the label of marketing performance.
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Answer:
Debit Credit
Accounts Receivable 2,900
Sales 2,900
Cost of goods sold 1,600
Merchandise 1,600
Accounts Receivable 4
Interest revenue 4
Explanation:
Answer:
E. Database
Explanation:
A database often contains data that is collected from different sources and which is stored or held in a computer and can be accessed at various time to assist in making certain decision.
In marketing, database helps to access data pertaining to customers needs in other to determine the means by which their needs can be satisfied.