Answer: The FOUR (4) "fundamental factors" that marketers us to identify "market segmementation" are:
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1) demographic segmentation ;
2) geographic segmentation ;
3) psychographic segmentation ; AND:
4) behavioral segmentation .
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Answer:
60
Explanation:
price-earnings ratio = price / earnings per share
earnings per share = net income / shares outstanding = $150 / 300 = $0.50
$30 / $0.50 = 60
Answer:
Explanation:
. You can hire someone to keep your books but, you'll still need to know how to read, understand, and interpret basic accounting reports in order to make good business decisions and also for you to be able to know if someone is committing fraud. A basic knowledge will assist you in all this.
It is virtually impossible to smoothly run a business without being able to read, understand, and analyze accounting reports and financial statements
Answer:
Exclusive, selective, intensive
Explanation:
When a company markets its products it needs to choose carefully how it will distribute its products most effectively.
There is need for consideration of the cost and benefit associated with a level of distribution intensity because each one has associated cost like number of salespeople to drive the process.
There are 3 levels of intensity for distributing products
- Intensive or mass coverage is when products are distributed widely in all locations where product is sold. It is ideal for low priced goods that have a high demand.
- Selective coverage is when sales are limited to locations where clients are most concentrated.
- Exclusive coverage is for higher end products targeted at a narrow market.
