Question

A marketing team is under considerable pressure to come up with an impressive advertising campaign within fortyeight hours. If they don't, the company they work for will most likely go bankrupt. The team leader has an idea already worked out which he is in favor of using. What phenomenon is most likely to occur, given these circumstances?

Answer 1

Answer:

The phenomenon that is likely to occur is Crisis Prevention. as a result of a contingency plan put in place ahead of time by the proactive Marketing Team Lead

Explanation:

The first stage in a crisis management model  pre-crisis phase.

The pre-crisis phase is is concerned with prevention and preparation.

A proactive leader develops a contingency plan ahead of an impending crisis.

A business contingency plan is a course of action that an organization would take if an unexpected event or situation occurs. It helps to ensure preparedness for unforeseen circumstances like the one highlighted here.

Faced with the pressure to come up with an impressive advertising campaign within forty eight hours or face bankruptcy, a proactive team lead would likely save the day with contingency plan he had already worked out.