Question

Warby Parker, an online retailer for prescription eyewear, offers a free, try-on at home program for its customers. Customers browse frames on Warby Parker’s website and select five pairs they would like to try on before buying—or not. Warby Parker handles all the shipping costs and provides all the return packaging. This relates to the________ of its products. Multiple Choice
a. relative advantage
b. complexity
c. observability
d. compatibility
e. trialability

Answer 1

Answer:

e. trialability

Explanation:

Trialability is the ability to give an idea, process, product, or system a trial before making a final decision.

It indicates the degree to which a product or innovation can be experimented by the customer before they finally buy.

Warby Parker has leveraged on this strategy by allowing customers browse frames on Warby Parker’s website and select five pairs they would like to try on before buying—or not. Warby Parker handles all the shipping costs and provides all the return packaging