The principal<span> might be the party who gives legal authority for another party to act on the </span>principal's<span> behalf. </span>
B
Because the marketing company undertook the payroll service company as a cost cutting measure.
A short term goal is a a goal that can be accomplished right away
A person, similar to most other people, in the situation given above will choose confirmation bias because of the loss aversion.
<h3>What is confirmation bias?</h3>
The general human tendency to decide or favor with a particular thing in such a way that there are no chances of losing, and it guarantees or confirms a benefit, is known as a confirmation bias.
Hence, options A-1; B-2 hold true regarding the confirmation bias in the given situation.
Learn more about confirmation bias here:
brainly.com/question/13044778
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<span>New product strategy. This is a rather risky move to make but many small businesses do this when it fits in with their existing set up including distribution and sales. The key thing with this strategy is that he needs to know his market and needs to understand his current set up for creating, distributing, and the sales of his current products and how a new product will fit into this and is there a product that potentially fit better.</span>