Answer:
Listing of prices ending in 9,99 or 95 is used to make products appear cheaper that they really are. As we are accustomed of reading from left to right they register the first number and then make an immediate conclusion about the price. Several studies about sales tell that even 1 cent difference in the prices ending in .99 and .00 can have tremendous effect on the sales.
The same marketing strategy would be used to list a $8.00 item for $7.99.
Answer:
A lot.
If we are talking about the United States:
- During WW2, the men of the U.S. were being shipped off to war in either the European, or more commonly the pacific theater. There wasn’t that many men back in the U.S. to work in the factories to produce supplies, etc. for these soldiers. Along with a good portion of other buisnesses were having a <em>significant </em>increase in woman labor.
- Not only did this increase the amount that women were working outside of being stay-at-home work, but it increased their self esteem. Of course, businesses used that to get them to work more the best example is the “We can do it poster” that we’ve all seen.
So overall, it actually impacted women in a good way.
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Photo example of the “We can do it” poster attached.