Question

When Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days,this is an example of:__________.A) direct marketing.B) integration.C) publicity.D) indirect-response promotion.E) mass selling.

Answer 1

Answer: A) direct marketing.

Explanation:

Direct marketing derives its name from the direct nature of communication it uses to communicate with customers. This means that in direct marketing, the entity advertising talks to the targets directly instead of having to go through a third party of sorts.

Southwest Airlines advertised its special offer to the intended targets directly via their email which makes this a direct marketing example.