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GaryK [48]
2 years ago
6

When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Pengui

n Catering was using a(n) __________ targeting strategy.
a. concentrated
b. micromarketing
c. benefit-driven
d. differentiated
e. undifferentiated
Business
1 answer:
Juliette [100K]2 years ago
6 0

Answer: Penguin Catering was using a Concentrated targeting strategy.

An organization that adopts a concentration strategy chooses to focus its marketing efforts on only one very defined and specific market segment. Accordingly, only one marketing mix is developed. For example, the manufacturer of Rolex watches has chosen to concentrate on the luxury segment of the watch market.

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The Heating Division of Kobe International produces a heating element that it sells to its customers for $48 per unit. Its varia
AnnZ [28]

Answer:

$48

Explanation:

Calculation to determine the minimum transfer price that the Heating Division should accept

Using this formula

Min. transfer price=[VC/unit + (Lost USP - VC/unit)

Let plug in the formula

Min. transfer price=$22 + ($48 - $22)

Min. transfer price=$22+$26

Min. transfer price= $48

Therefore the minimum transfer price that the Heating Division should accept is $48

8 0
2 years ago
Assume that your parents wanted to have $120,000 saved for college by your eighteenth birthday and they started saving on your f
Marrrta [24]

Answer:

740.74

Explanation:

you take 120,000 and divide it by 18 years then you divide it by 9%

and b is 987.65

6 0
3 years ago
The Caucasus Mountains along the northeastern border of Georgia (one of the former Soviet republics) makes it difficult for the
OverLord2011 [107]

Answer:

The answer is: natural barrier

Explanation:

The Caucasus Mountains are a natural barrier since it  interferes with travel and trade between country of Georgia and its northern neighbors. Other types of natural trade barriers are different languages and long distances.

The other two types of trade barriers are tariff barriers (taxes, etc.) and non-tariff barriers (e.g. import quotas, embargoes, etc.).

3 0
3 years ago
At the beginning of the year (January 1), Buffalo Drilling has $10,000 of common stock outstanding and retained earnings of $6,4
rjkz [21]

Answer:

Total Stock Holder equity=$27900

Explanation:

Amount in the beginning:

Common Stock=$10000         Retained earnings=$6400

Stock Holder equity=Common Stock+ Retained earnings

Stock Holder equity=10000+6400

Stock Holder equity=$16400

During the year:

Net Income=$6700,     Dividends=-$1400 (-ve shows less from total)

Additional Common Stock=$6200

Total Common Stock=$10000+$6200

Total Common Stock=$16200

Total Retained Earning=$6400+$6700-$1400

Total Retained Earnings=$11700

Total Stock Holder equity=Total Common Stock+Total Retained Earnings

Total Stock Holder equity=$16200+$11700

Total Stock Holder equity=$27900

4 0
3 years ago
What are the implications of formal and informal communications to managers at the workplace​
exis [7]

Answer:

Formal communication is communication through predefined channels set by organizations. Typically conveyed from top leadership to various departments that funnels down to lower level employees. Formal communication is backed by organizational procedure, and it is necessary to fulfill the goals of the organization. Formal communication is created to increase efficiency within an organization and provides a smooth and streamlined method of communication that travels upward and downward. It is used to easily communicate rules, procedures, and company policy to lower level employees. Also, formal communication is used in situations where documentation is needed to prove or disprove a claim or complaint.

Informal communication is more relational than formal. It is not backed by any predetermined channels and can happen anywhere within the organization. The primary goal of informal communication is to preserve and establish relationships with colleagues, superiors, and subordinates. Since it is not defined by any channels, informal communication moves a lot faster; however, it does not leave a paper trail or official documentation. Informal communication is all about relationships, but it is also critical to businesses because it allows employees to give feedback to their superiors. It facilitates the action of upward interface and enables communication to go both ways efficiently.    

3 0
3 years ago
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