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GaryK [48]
2 years ago
6

When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Pengui

n Catering was using a(n) __________ targeting strategy.
a. concentrated
b. micromarketing
c. benefit-driven
d. differentiated
e. undifferentiated
Business
1 answer:
Juliette [100K]2 years ago
6 0

Answer: Penguin Catering was using a Concentrated targeting strategy.

An organization that adopts a concentration strategy chooses to focus its marketing efforts on only one very defined and specific market segment. Accordingly, only one marketing mix is developed. For example, the manufacturer of Rolex watches has chosen to concentrate on the luxury segment of the watch market.

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Dafna11 [192]

Answer:

The answer is D) None of these statement is relevant in the decision to further process the cream into butter.

Explanation:

option A)  the amount paid to the farmers to purchase the unprocessed milk: this information is not relevant to further develop the cream and low fat milk to butter. It was already considered before this stage of production.

Option B) the cost of breaking down the unprocessed milk into cream and low-fat milk: this cost was already accounted for since the processing into cream and low fat milk is completed.

Option C) the portion of corporate fixed expenses that are currently being allocated to cream: This information is not going to help in the decision making for further processing.

8 0
2 years ago
A firm's _____ includes its rivals, suppliers, customers, new entrants, substitutes, and complementary products. environmental s
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The answer is: competitive environment

The competitive environment of a company include all things that could affect how well the company could sell its product in the market. The factors that could affect such performance include things such as how many rivals sold similar products in the market, consumers' preference, how many products can be used as alternative for the company's product, etc.

8 0
3 years ago
When the price of gas goes up and the demand for tires goes down, this means tires and gas are:?
seropon [69]
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4 0
3 years ago
Which of the following is NOT a common form of indirect compensation?
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Answer:

O Discounts

Explanation:

Hope this helps

8 0
3 years ago
A company with a labor agreement under which union membership cannot be required as a condition of employment is considered a
frez [133]
A company with a labor agreement under which union membership cannot be required as a condition of employment is considered an open shop.
This means that the employees do not have to join a trade union in order to work there at this particular company. So regardless of the fact whether these workers are members of the union or not, they will be employed and paid equally.
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