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GaryK [48]
3 years ago
6

When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Pengui

n Catering was using a(n) __________ targeting strategy.
a. concentrated
b. micromarketing
c. benefit-driven
d. differentiated
e. undifferentiated
Business
1 answer:
Juliette [100K]3 years ago
6 0

Answer: Penguin Catering was using a Concentrated targeting strategy.

An organization that adopts a concentration strategy chooses to focus its marketing efforts on only one very defined and specific market segment. Accordingly, only one marketing mix is developed. For example, the manufacturer of Rolex watches has chosen to concentrate on the luxury segment of the watch market.

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Terry washington recently started a new firm in the financial services industry. prior to starting his firm, he spent considerab
Gelneren [198K]
The answer to this question is Industry analysis
Industry analysis refers to the anlysis that being done by a certain company in order to understand the position of that company in the market compared to other competitors. The result of this analysis will be used to formulate a plan that will be used by the company in the future in order to beat the competitors.
3 0
3 years ago
The price-elasticity of demand coefficient, ed, is measured in terms of
Tamiku [17]

The price-elasticity of demand coefficient measures the percentage change in demand compared to the percentage change in price. This is on a scale up to 1, with 1 meaning the demand is perfectly elastic and every change in price results in a significant change in demand.

6 0
4 years ago
Charger Company's most recent balance sheet reports total assets of $27,000,000, total liabilities of $15,000,000 and total equi
noname [10]

<u>Answer:</u>

The option C is correct option - 1.25

<u>Explanation:</u>

<u>Given:</u>

The total amount of assets in Charger company's balance sheet = $27,000,000. The total amount of liabilities in Charger company's balance sheet = $15,000,000. The total amount of equity in Charger company's balance sheet = $12,000,000

The formula of debt to equity ratio is = Debt divided by equity

Putting the figures in the formula:

Debt to equity = $15,000,000 divided by $12,000,000

                         = 1.25

Therefore, the correct answer is 1.25

3 0
4 years ago
Richards Corporation uses the weighted-average method of process costing. The following information is available for October in
nevsk [136]

Answer:

386,800 units

Explanation:

Note that, Richards Corporation uses the weighted-average method of process costing.

This method focuses on units completed and units in ending work in process.

therefore,

Equivalent units calculation

Materials = 372,000 x 100 % + 37,000 x 40 % = 386,800 units

Therefore, the cost per equivalent unit of materials is 386,800 units.

7 0
3 years ago
A farmer grows a bushel of wheat and sells it to a miller for $1. The miller turns the wheat into flour and then sells the flour
SIZIF [17.4K]

Answer: Value added by farmer = $1 Value added by miller = $2  Value added by the baker =  $3

GDP contribution is $6.

Explanation: GDP refers to the market value of final goods and services produced withing the national territory of a country.

Using the value added method, we can calculate GDP by summing up the value added at each level of production.

Value added by farmer = $1 Value added by miller = $3 -$1 = $2  Value added by the baker = $6 - $3 = $3

GDP = Value added by the farmer +Value added by the miller + Value added by the baker  = $1 + $2 +$3 =$6

Or

Using the expenditure approach, GDP is the market value of the final good sold to the customer.

GDP = Cost of bread to the engineer = $6

6 0
3 years ago
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