You may be asking about the different between central and peripheral route. The distinction between the central and peripheral routes is that they are the central and peripheral routes to persuasion, respectively. The central route to persuasion happens when a person is convinced by the message's content. When a person is convinced by anything other than the message's content, this is known as a peripheral route to persuasion.
Peripheral Route Processing (also known as Peripheral Route To Persuasion) happens when someone assesses a communication, like as an advertising, based on physical beauty, background music, or other surface-level features rather of the message's real substance.
When message interpretation is characterized by careful analysis of the concerns and arguments used to persuade, central route processing occurs. The reasoning influences people's decisions in central route processing.
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Answer:
In the story, Things Fall Apart by Chinua Achebe,
In Chapter 4, in the scenario wherein Okonkwo belittled a man who contradicted what he says, he threw hard and harsh words at the man named Osugo. This Okonkwo's attitude was seen and witnessed by the men in the clan present in the Kindred meeting and it does not please them, yet they are shocked and did not allow Okonkwo to act like that, as they took side with Osugo.
Explanation:
Why?
In Chapter Four (4) of the story Things Fall Apart by Chinua Achebe, Okonkwo, the main character in the story has encountered a man named Osugo. It is during a kindred meeting wherein Okonkwo belittled those members of the clan who were less successful. Osugo, one of those less fortunate men, can't stand the rudeness and harshness of Okonkwo and speak against him. Though Osugo acknowledges the successful life of Okonkwo which he achieved through hard work and patience, in his perspective, it is not enough to embarrass and degrade people who are not his level.
Therefore, Okonkwo with his pride, spoken saying "This meeting is for men" which implies that he humiliates Osugo as not a man and not should be in the clan. This attitude of Okonkwo struck and upset people, especially the men who heard the humiliation. The men reacted taking the side of the other man Osugo. In short, they stand against Okonkwo's attitude, and the oldest man take part reminding Okonkwo to not forget to be humble despite of his success.
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