All categories

3 years ago

Importance of the study of organisational buyer behaviour to the personal selling function

Business

1 answer:

ladessa [460]3 years ago

4 0

Answer:

The answer is below

Explanation:

The importance of the study of organizational buyer behavior to the personal selling function is that the personal seller can easily realize the expectation of the organizations.

It also assists in determining what makes organizations buy a certain product.

It gives the seller the proper ideas on the type of products preferred by organization buyers such that they can quickly make them available.

It also ensures the seller understands how the organization buyer operates in terms of payments, quality, quantity, and the purpose in which they are buying.

You might be interested in

A quality control activity analysis indicated the following four activity costs of a hotel:

svet-max [94.6K]

The Cost of Quality Report is as follows:

Quality Cost Quality Percentage of Percentage of

Classification Cost Quality Cost Total Sales

Prevention $98,600 20% ($98,600/$493,000) 3.4%

Appraisal 49,300 10% ($49,300/$493,000) 1.7%

Internal Failure 246,500 50% ($246,500/$493,000) 8.5%

External Failure 98,600 20% ($98,600/$493,000) 3.4%

Total Quality Costs $493,000 100% 17.0%

Data and Calculations:

Inspecting cleanliness of rooms $49,300 (Appraisal)

Processing lost customer reservations 98,600 (External failure)

Rework incorrectly prepared room service meal 246,500 (Internal failure)

Employee training 98,600 (Prevention)

Total $493,000

Sales $2,900,000

Percentage of Quality Cost = Quality Cost/Total Quality Cost * 100

Percentage of Total Sales = Quality Cost/Total Sales * 100

Thus, the cost of quality report is an appraisal of how the hotel uses its resources to prevent poor quality, including its internal and external failures.

Learn more about cost of quality report here: brainly.com/question/23775957

4 0

3 years ago

Shelhorse Corporation produces and sells a single product. Data concerning that product appear below:

zloy xaker [14]

Answer:

See explanation section.

Explanation:

Requirement 1

At first we have to find the original net income.

Shelhorse Corporation

Contribution format income statement

For the year ended, December 31, 20YY

Sales Revenue (6,100 × $260) = $1,586,000

Less: Variable expense (6,100 × $91) = $555,100

Contribution Margin = $1,030,900

Less: Fixed Expense $366,000

Net Operating Income = $664,900

Requirement 2

As the marketing manager believes that a $23,000 increase in the monthly advertising budget would result in a 150 unit increase in monthly sales, the new sales volume = 6,100 + 150 = 6,250 and new fixed expense = $366,000 + $23,000 = $389,000

Shelhorse Corporation

Contribution format income statement

For the year ended, December 31, 20YY

Sales Revenue (6,250 × $260) = $1,625,000

Less: Variable expense (6,250 × $91) = $568,750

Contribution Margin = $1,056,250

Less: Fixed Expense = $389,000

Net Operating Income = $667,250

The effect on the company's monthly net operating income of this change = $667,250 - $664,900 = $2,350

5 0

3 years ago

PLEASE HELP!!! I I WILL GIVE BRAINLY

Nina [5.8K]

I can guarantee that these are all 100% correct. Would appreciate if you gave me a Brainliest, thx!

1. Pay yourself first
2. Savings account
3. Trade off
4. Interest
5. Interest Rate
6. Money market
7. Net income
8. Financial Goal
9. Depository Institution
10. Payroll deduction

7 0

3 years ago

If a company uses LIFO, a LIFO liquidation causes a company's income taxes to increase:_______

olasank [31]

Answer: a. When inventory purchase costs are rising.

Explanation:

Last In First Out is an inventory stock valuation method where newer inventory is sold first and older inventory are sold last.

When a LIFO liquidation occurs, it means that the company has sold off its new stock and are now selling the older one.

This will lead them to have a lower cost of goods sold as the older stock is usually cheaper. If Inventory purchase costs are increasing in the market, then sales prices will have to increase as well. The company will sell at this new price but will still have that lower cost of goods sold.

This means that they would have more profits as a result which will lead to more taxes being charged on them.

4 0

3 years ago

Economic models are typically based on the principle that people behave rationally. However, people do not always behave rationa

BartSMP [9]

Answer:

<em>because the existing models have been in place for so long, they are considered untouchable, the equivalent of an economic law.</em>

Explanation:

The rational economic model is even more widely used in economics because it is easier to measure. Although people have irrational behaviors, they are more subjective, which makes the rational model still the most used by the economy, because through it is possible to measure behavior patterns, statistical data and information relevant to the economy.

3 0

3 years ago

Importance of the study of organisational buyer behaviour to the personal selling function​

Importance of the study of organisational buyer behaviour to the personal selling function