Question

Main You have observed that sales of your products Alafia bitters is gradually going down. As the marketing manager of the company. Write a report to your superior vecommending 4 measures that could change the situation positively.
how do u go about this question
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Answer 1

Answer:

Kindly check explanation

Explanation:

Following a decline in sales of a product, measures that could change the trend and ensure a positive change include :

Firstly, a market survey or analysis which may involve speaking with the company's main distributors in other to know why the sales of the product has fallen in recent times.

Based on the outcome of the survey or research, strategy implementation will begin to fix the highlighted shortfalls.

While ensuing that shortfalls are fixed, the company should not retract on the originality and quality of the product as the may have a longlasting effect on the product.

The company should then adopt a more aggressive marketing strategy with competitive price offering and promotions in other to compete with the now leading sellers.