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The government places health-risk warnings on cigarette and liquor packages which serve as a negative incentive.
Negative incentives are practices designed to dissuade acts that have been proven to be harmful to any environment. Health-risk warnings on cigarette and liquor packaging are meant to be a negative incentive, to discourage consumption, and to inform consumers of the probable health issues they could cause.
These warnings are not a voluntary action on part of the production companies but rather a legal requirement set by the government in order to dispel their use. The presence of these highly visible warnings on the packaging also protects the production companies from any legal action against them in case of any health issues suffered by the consumer as a direct result of using their product.
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