Answer:
b. an indicator of quality.
Explanation:
Margaret has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she does not know much about wine, she will likely use the price of the wines as an indicator of quality.
Value-based pricing is a strategy of setting prices primarily <u>based on a consumer's perceived value of a product or service. </u>
<u>Price is an Indicator of Value From a consumer's standpoint because it is often used to indicate value when it is compared with perceived benefits such as the quality .</u>
<h2><u>
Answer:</u></h2>
<em>Research </em>objectives<em> are specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.</em>
<h2><u>
Explanation:</u></h2>
<em>Marketing research serves marketing management by providing information which is relevant to decision-making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.</em>
Answer:
Martinez Company
Ending inventory is:
= $8,806.
Explanation:
a) Data and Calculations:
Product Units Cost per Unit Market per Unit
Helmets 27 $ 55 $ 59
Bats 20 83 77
Shoes 41 100 96
Uniforms 45 41 41
Lower of cost or market value Valuation:
Product Units Cost per Unit Market per Unit LCM
Helmets 27 $ 55 $ 59 $1,485
Bats 20 83 77 1,540
Shoes 41 100 96 3,936
Uniforms 45 41 41 1,845
Total cost of ending inventory $8,806
Solution:
Inventory 21,320 debit
A/P 21,320 credit
--to record purchase from Game Girl --
Inventory 360 debit
Cash 360 credit
--to record the freight-in--
A/P 1,560 debit
Inventory 1,560 credit
--to record returned goods to GameGirl--
A/P 19,760 debit
Inventory 395 credit
Cash 19,365 credit
--to record payment to GameGirl--
accounts receivables 17,360 debit
sales revenues 17,360 credit
COGS 8,406 debit
8,406 credit
--to record sale and subsequent cost of the sale--
total amount of the purchase in dollars:
82 game devices x 260 dollars each = 21,320
six returned devices:
6 x 260 = 1,560
invoice balance: 21,320 - 1,560 = 19,760
discount because payment within the first ten days:
19,760 x 2% = 395
final value: 19,760 - 395 = 19,365
sale of 62 devices at 280 = 17,360
